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Go-to-market that isn't theatre. AI adoption that isn't a demo.

life-like is a consulting and education practice for early-stage founders finding their first customers, and for businesses, from small firms to established teams, that suspect AI could streamline how they work. We don't hand over a deck and leave. We work alongside you until it sticks.

Most advice at these moments is either too generic to use or too polished to be true. life-like is a new practice, but the advice isn't: it comes from years of enterprise consulting, then founding and selling a startup and running production software on AI. Whether you're a founder chasing first customers or a firm working out where AI actually fits, we operate the same way: small engagements, real working sessions, and teaching woven into everything, so what we build together keeps working after we leave.

Two things, done properly.

We deliberately do only two kinds of work.

Go-to-market. For pre-seed founders. The goal isn't a strategy document. It's a repeatable motion you can run yourself.

AI transformation . For small businesses, professional firms, and established teams. You don't need an AI strategy. You need the first workflow that pays off.

Ready when you are.

A first call is free, short, and useful either way.